all about us
we’re here to help cignpost you to a healthier life
It all began with an idea to help people live healthier lives by focusing on preventative and early intervention insurance services. Our ambition is to provide products that are relevant, affordable and go beyond the policy, supporting your wellness and ultimately Cignposting you to better health.Our History & Heritage
Cignpost was founded on a simple yet powerful belief: access to specialist healthcare should be faster, smarter, and more proactive. We started by developing an insurance model that reduced wait times for accessing specialist care, focusing on cardiovascular risk assessments and cancer screening.Then, the COVID-19 pandemic reshaped our journey. By welcoming one of the world’s leading immunologists to our team, we pivoted our expertise to diagnostics, helping businesses and families through Cignpost Diagnostics and ExpressTest. Delivering value and access to care remains a vital part of our future strategy.Our core mission has always been the same - helping people stay healthier for longer. That’s why we’re returning to our roots and expanding our focus on early intervention, diagnostic care, and the role of prevention and protection in shaping better health outcomes for our customers.Prevention & Protection: The Heart of Cignpost
Prevention and protection aren’t just principles—they’re the foundation of everything we do. The Cignpost product offering is built around this ethos, ensuring our customers can take control of their health with confidence.Prevention is about staying ahead. Think of wellness as the first line of defence—healthy habits, regular exercise, balanced nutrition, and preventive care help reduce the risk of illness and chronic conditions. The goal is to stay ahead of potential health issues before they arise.Protection, on the other hand, is the safety net for when the unexpected happens, providing health support and financial security when people need it most.Together, they create a smarter, more resilient approach to the future. From cutting-edge diagnostics to forward-thinking insurance solutions, Cignpost is redefining how prevention and protection work hand in hand - to help people live healthier, longer, and with greater peace of mind.Prevention keeps you well, and protection keeps you covered.
Cignpost are proud to have served many businesses since 2017
Incorporating health and wellness into insurance.
Cignpost is redefining insurance - delivering digital-first products with wellness at the core. Built for individuals, employers and employees, our solutions blend expert design, intelligent data and technology to make insurance smarter and more accessible.
Meet our established management team
Louis Jordan
Louis Jordan is Chair of the Cignpost advisory board. His role includes, managing the board, advising the Cignpost leadership team on strategy, effective stakeholder management and developing the performance of all aspects of the business.
In addition to a number of non executive Chair roles, Louis was previously Vice Chairman and Partner of Deloitte and also a Partner with KPMG.
Steve Whatley
Steve is the CEO of Cignpost, with responsibility for directing and implementing our strategic growth plan and driving financial performance. In addition to founding and developing a number of successful healthcare businesses, Steve has over 15 years of leadership experience in the insurance industry and is the founder of the Cignpost brand.
David Jennings
David is the Chief Operating Officer of Cignpost. He has overall responsibility for the delivery of excellent customer outcomes through process and technology, building enterprise resilience and driving the day to day implementation of our strategy.
Before joining Cignpost, David worked for over 30 years in the financial services sector, specifically in the insurance and intermediary markets, including Aviva, Jelf, Sesame Bankhall Group and Health Hero.
Amy-Beth Stevens
Amy-Beth is the Chief of Staff of Cignpost. She oversees organisation design, culture and engagement, key talent development priorities and supporting our growth strategy by putting colleagues at the centre of all we do.
She is also responsible for embedding and maintaining our risk management strategy and ensuring compliance with regulation requirements.
Amy-Beth has oversight of B2B sales strategy and implementation, driving revenue growth through strategic partnerships, optimised sales processes, and data-informed decision-making.
Amy Beth previously held HR leadership positions in the healthcare sector.
Max Bascombe
Max is the Chief Financial Officer of Cignpost, responsible for financial strategy and management, including, planning and reporting, tax, treasury, risk and legal and investor relations. Before joining Cignpost, he enjoyed an extensive career in investment banking with Citicorp, Nomura, Societe Generale and Sanlam. Max spent the early part of his career as a chartered accountant with Deloitte.
Stephanie Connell
Stephanie is the Chief Customer Experience Officer for Cignpost. She is responsible for ensuring that our customer centric strategy and our health and wellness mission remain central to our growth plans. This includes developing and driving exceptional customer experience across all touchpoints, relentlessly promoting a culture that prioritises customer needs and builds brand loyalty through the delivery of value.
Stephanie previously held customer service leadership roles in the health and wellness sector. She holds a Masters in Sports Psychology, was formerly an international athlete and now coach on the international circuit.